Advertisers spend millions trying to understand women’s holiday shopping habits—and for good reason. Women influence up to 80% of consumer spending, making them the most powerful shoppers during the holidays.
The good news? Holiday spending is on the rise for 2024! 57% of women will spend between $500 and $2,000 this season, making it a crucial time for brands to capture their attention.
Key Holiday Shopping Trends for Women
- 74% of women make buying decisions based on promotions and sales—so those discounts really do work.
- 7 out of 10 women plan to use their smartphones for holiday shopping, making mobile-friendly deals essential.
- 29% of women are likely to buy gifts for themselves, so don’t forget self-care promotions.
- 65% of women prioritize purchasing gifts for their children over extended family or friends.
- 72% of women respond positively to ads that emphasize family and emotions, making heartfelt marketing a must.
Why This Matters for Advertisers
Women aren’t just shopping; they’re making major purchasing decisions for their households. Brands that understand their habits and preferences can create marketing strategies that truly resonate. Discounts, emotional storytelling, and mobile-friendly shopping experiences will be key to winning over female consumers this holiday season.
Want to see the full breakdown? Check out the infographic below!
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