When it comes to reaching children, brands are working hard at breaking the algorithm that will help them fall in with what is arguably America’s most influential voiceover advertising demographic – kids! While we’ve broken down a lot of statistics about how women shop and women being the biggest influencers and decision makers in shopping, we can’t forget that the little ones we women shop for have a huge influence over us. Here are some surprising statistics in regard to reaching kids with voiceover.
My recent blog on using holiday voiceover advertising to reach women through children really unlocked a lot of important information as to how women make shopping decisions based on our kids.
Check out the infographic below for even more statistics about voiceover advertising to kids you may not have considered:
- On average, children ages 8-12 spend 4-6 hours per day on screens.
- Teens can spend up to 9 hours per day on screens, on average.
- Ads incorporating a sense of magic or playfulness led to a 60% increase in engagement compared to traditional ads
- Nearly 70% of parents have purchased products that their children saw in digital ads.
- Research shows that children respond more positively to female voices, associating them with nurturing and trustworthiness.
- Humor, catchy jingles and a playful tone are top ways to build positive associations in children.
- Kids consume 1 billion hours of content on YouTube every single day.
Here’s the visual for you:
To reach kids in voiceover advertising, it’s more than meeting them in the places they’re at – but delivering the tone that resounds with them.
Make sure you have the right voiceover talent on your side to help you execute campaigns with impact.
Wanna chat? Reach out! Talk/Text: 239-634-5039 or Write: caryn@carynclark.com
