Ever since my first job out of college, advertising statistics have resonated with me.
That first job was a customer service representative for a mutual fund company. There I learned about invaluable stats of mutual fund returns (3 mo, 12 mo, YTD, etc), and how statistics, even in hidden ways, are used to market and sell, well… so many things.
So, what are the advertising statistics?
Lately, I’ve been doing quite a bit of marketing to automotive advertising agencies. Did you know that women buy 54% of all cars and influence 85% of all vehicle purchase decisions?
Yet, women HATE buying cars. I know I do. I’d rather poke my eyes out with a fork. We just bought a car for my stepdaughter a couple of weeks ago, and after visiting a few dealerships, we finally found a relatable and nice salesman. Oh, and a decent car.
Ok, so here are a few more ASTOUNDING stats about the general consumer (hint: ummmmm… they’re mostly women):
- Women influence over 80% of consumer spending,
- 91% of new home purchases are by women (WOW!), and,
- Women control more than 60% of all personal wealth in the U.S.
I don’t know what most men are doing, but the ladies are out there making it happen!
The average person is exposed to between 4,000 and 10,000 ads per day across all media platforms, including television, online, radio, and billboards. (Source: Applied Psychology)
WOAH. That’s a lot of exposure. What sinks in?
Relationships are important in advertising
Ads that create a relationship with the consumer. You have to create a bond… with one pillar of that bond being trust. Another pillar is relatability.
As you can imagine, the imagery, message, and voiceover in advertising play a very important role in all of this. A voice who is relatable to your consumer is VITAL.
Guess what? Over and over, I’m told I’m relatable… well, my voice is. 🙂 I’m just a nice gal from Pennsylvania transplanted to Florida who lives a somewhat normal life, married, one stepchild, with two (adorable rescue) dogs, who loves college football (Go Gators), traveling, collecting vintage PYREX, and shopping!
Chew on the above advertising statistics for a while. Then, give me a call when you need a voiceover. I’d love to help you.
