If you own a business, you know it’s important to understand your brand, and represent it in a way that’s relatable to your consumer.
As voice actors, our branding is often a little more challenging to nail down and represent. We often try to be all things to our consumer. You need a hardcore announcer? I can do that! Oh, wait, you need a guy next door? Well, I can do that too! But hold on, you need a soft, warm, relaxed tone… I got you.
Reality is, we can’t be all things to all people.
We can only be… or sound like… who we are.
I’ve always been very much against using my photo in my marketing. Even during the recent re-design of my web site, at first, I was absolutely insistent we not use any photos of me.
But, we were having a hard time nailing down the branding. I needed something that truly represented my voice.
I started doing a little research, and found an incredible personal branding photographer in my area. Jesi Cason is a master of her craft. (Click here to go to her site and check out her INCREDIBLE CREATIVE MIND AND WORK!)
Jesi chatted with me about both my personal and work life, and how the two meld together and create my voice in my work. She then created characters, so to speak, who are really just snippets of who I really am in life. As it turns out, that’s truly my brand. (Oh, and btw, all the clothes, and most of the props, are from my closet!)
I am a mix of whimsy, boho, busy mom, loving wife, conscientious business owner, caring teacher, funny lady, don’t mess with me, sassy, wise woman, and loyal friend. That’s me. That’s my voice. And I think the branding photos represent those characteristics.
The tide is changing. As voice actors, we can give ourselves permission to break free from the mold of the usual marketing we’ve been mandated to over the years. Use pictures. Let people get to know you. Speak in first person on your site. Be real. Do you.
You can check out more personal branding photos here on the various pages of this site!