I’ve been doing a little holiday shopping this week, for client gifts and presents for family, and wanted to offer some tips to make it easy for your customer to buy from you.
I’ve visited on a lot of web sites, looking at all the options for the specific gifts I’m thinking about giving. I prefer to shop local; not necessarily local to my town or geographic area, but at least, within someone’s town! In other words, I prefer to make my purchases with small business owners in the US.
Here are a few tips for making shopping on your web site easy, pleasant, and fun for your customer:
1. Allow them to sort the options in as many ways as possible. Cost from lowest to highest, highest to lowest, sale, alphabetical, with or without certain characteristics.
2. Offer as many pictures as possible of the said product, from all the angles.
3. Give the measurements of the product (length, width, height), and the weight if it’s not obvious. Your customer is most likely shipping this purchase, and might like to have an idea of what it weighs.
4. Make reviews readily available and easy to access. We are a people who purchase based on other peoples’ experiences, and we NEED the reviews.
5. Be as descriptive as possible when creating the listing – tell us what the combination of scents are, the types of colors, and all the juicy details so we can paint a picture in our minds and noses.
6. Create a short one to two minute video of you and your husband, business partner, kids… explaining the evolution of your small business – how you conceptualized it, why you started it, how it’s grown, and how you hope it will help others. I encountered such a video today, and it was wonderful to get to “know” the people I was purchasing from. It made me feel good to know I was helping another family live their dream, by making a purchase with them. (PS: if you need a voiceover for this video, I’d be happy to help!)
Hopefully, you find these tips to make it easy for your customer to buy from you are helpful! I’d love to hear if you have any other tips or ideas for small business owners, and how they can help make shopping easier and more delightful for their customer. Ping me at caryn@carynclark.com if you do!
PS: Here are a few of the people I’m purchasing from this season. Check them out.
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