Marketing

Their phone!! Everyone’s phone has voicemail, and many businesses utilize a phone tree menu, along with marketing messages for when people are on hold.

If someone is calling your business, it’s because they’re interested in doing business with you in some way…. oorrrrrr maaayyyybbbeee they’re a bill collector… sorry, I can’t help with that! LOL. The voice who answers the call is the FIRST THING your potential and current clients hear to get to know you and your business personality and brand. This voice is THE REPRESENTATION of your business’s brand. It sets the tone for the business’s image and the relationship they’ll have with the client going forward. Think Monorail system at Disney Parks – iconic, right? Your business brand should be iconic, too!

The phone message of any business is the most important piece of marketing representation a business has, and it’s probably the least expensive and quickest marketing to implement! So let’s do it!

Smile and welcome your customers and clients through the phone! From assistance with writing, production, and voice over (both male and female voices), my team can produce phone messaging that represents you and your business. Give me a call at 239-634-5039 if you’d like to chat about how I can help you!

#phone #phonemessaging #messageonhold #phonesystem #voiceover

Lately, when I send emails to my clients, I end it by inviting them to have a Zoom Coffee with me!

Tim Underwood of AudioTango said HECK YES, I’D LOVE TO (because that’s the kind of wonderful, happy, enthusiastic guy he is!). Last week, we caught up over a latte/coffee. Tim and I have been working together forrrr…oohhhhhh… a long, loooonnnnggg time, and we’ve never met in person… only during sessions.

Hooray technology! Sometimes it’s not all that bad lol. It was so great to see each other face to face, see each other’s studios, and take a few minutes to catch up!

Who wants to do a Zoom Coffee with me?

#technology #coffee #voiceover #audioproduction #facetoface#relationships

Turns out, I’m a collector.

Of coffee mugs.

And Christmas ornaments.

My mug collection is really growing. I was shopping last week and found this little gem. Toward the end of my shopping trip, I circled back to the aisle I found it on and started to put it back on the shelf bc I don’t NEED another mug, but then convinced myself to just buy it! I love the picture on this mug so much. It reminds me of home – when I was a kid, and where I hope we get to live one day. I especially love the tall vibrant green Christmas-like trees in the background. This mug just makes me happy and makes me feel good.

It’s not associated with any particular brand, but branding is this. Images in branding, or music, or voiceover, or the mixture of all, evoke feeling and emotion in the person listening/watching so they want the product.

If you’re in the south, you might’ve seen the latest Publix commercial released a couple of weeks ago. That commercial is the perfect mix of nostalgia/vintage feel, harkening back to our summers as kids, with sticky sunscreen, delicious summer foods, making memories with friends and family, and even taking us for a game in the swimming pool. The song selection is out of the box, yet perfect.

It’s the perfect summer day of our childhoods, that we can relive today, all in 60 seconds. It’s absolutely brilliant.

Bravo Publix Super Markets and 22Squared. I can’t get enough of that feeling you’re giving me in “Summer Never Gets Old.”

Click here to view this awesome commercial! 

#music #branding #nostalgia #advertising #commercialadvertising

This will be the shortest blog post ever. 🙂

Relationships matter.

Be sure you treat your relationships, business and more personal, in a way that let’s the other side know, THEY matter.

Start with, “I appreciate you.” I will end an email with those very words, because, I do appreciate the people in my life, and they should know.

#relationships #relationshipsmatter #voiceover #voicetalent

My colleague @nethervoice posted this a couple of weeks ago.

“If you’re the BEST, no one expects you the to be the CHEAPEST. If you’re the CHEAPEST, no one will ever believe you’re the BEST.”

It resonated with a lot of people, as he stated later it was one of his most successful social media posts of all time. It most definitely resonated with me. Pretty sure I actually screamed YES when I read it.

I’m a bargain hunter, without a doubt. I love a good sale. However, I’ve also learned about quality and value.

You get what you pay for.

Example, you can join a gym for $30/mo where equipment is supplied, and maybe some basic classes offered, but that’s it. You’re on your own to know what to do with your workout. There’s a lot of sweaty people there, using the same equipment that likely isn’t cleaned, and you might have to wait for machines. You’re “greeted” by a gum chewing teenager who’s busy on her phone. You get the idea.

If you join a boutique fitness studio, sure, it’s $150/mo, but you’re receiving personalized training w smaller class sizes, access to knowledgeable fitness trainers whenever you have a question, custom workouts that change frequently, a clean environment, a variety of class offerings to challenge your body, and friendly and welcoming staff who care about you.

This environment will likely equate to better results for your workout and health. I mean, wasn’t the  that the goal – to improve your health?

It’s a big difference.

And yes, it’s a big difference in price, but it’ll pay off.

Dare I say, it’s the same w #voiceover, or really any (insert here) service or product provider. Yes, you can always find someone who will do things cheaper, but you will suffer by way of quality, time spent, happiness, frustration, accuracy, service, and the overall “is it what you really wanted?” or “ehhh it’s good enough, it’ll do.”

To me, none of that equates to good value.

If this is a product or service helping to represent your business, do you want it to look/sound/feel cheap, or to you want to portray something of excellence and quality?

#valuevsquality #voiceover #commercialproduction#videoproduction #femalevoice #femaleentrepreneur#audioproduction