What Is a Relatable Read in Voiceover, and Why It’s Everywhere Right Now
You’ve heard it a thousand times in casting specs:
“We’re looking for a relatable read. Natural, conversational, not ‘announcer-y.’”
And if you’ve ever thought, Wait, isn’t that what everyone wants now? – you’re exactly right. The relatable voiceover read is everywhere. Commercials. Explainers. eLearning. Tech. Healthcare. Even political ads are asking for it (well, the cooler ones).
So what is a relatable read, and why is everyone obsessed with it?
🎧 It’s Like This:
Imagine your best friend just found a great product or had a life-changing experience, and is now telling you about it over coffee.
That’s a relatable read.
It’s not an announcer.
It’s not robotic.
It’s not perfect, either, and that’s the point.
🎯 Why Clients Love It
Because people are tired of being sold to. They don’t want a voice shouting “BUY NOW.” They want to feel something. They want connection.
A relatable read says:
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“I get you.”
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“I’ve been there.”
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“Here’s what helped me.”
In other words: trust. And that trust drives engagement, learning, and yes, sales.
👩🎤 How I Deliver It (Without Sounding Boring)
There’s a fine line between “relatable” and “flat.” The trick? Control.
As a voice actor, I bring:
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Natural warmth
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Real-world pacing (yes to pauses, no to radio-speed reads)
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Subtle emphasis where it matters
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And a little spark of me, so the brand still shines
Clients often tell me it sounds like I’m actually talking to them, because I am. In my head, at least. (Hi. You look great, by the way.)
🛠️ When to Use a Relatable Read
This style works beautifully for:
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Explainer videos
- Children’s media
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Brand storytelling
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Social media ads
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Podcasts
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eLearning modules
- Commercials
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Any spot where connection matters more than hype
💬 Final Thought
A relatable voiceover read isn’t just a trend. It’s a reflection of what audiences want: authenticity, connection, and a human voice behind the brand.
And lucky for you… I’ve got that covered.
🎤 Need a relatable read for your next project? Let’s chat.
