As I was going through the most recent re-design of my web site this year, I decided I wanted to phase out the actual character of a “chick” that’s been a staple in my branding for 14+ years. To me, she just looked a little haggard, I guess. And I didn’t think she really represented my brand any longer. The tag line? Yes, it most certainly represents my brand. But the actually chick? Eh, I thought it was time to “grow up” my brand a bit. Time to start adulting!
In doing that, I realized, WOW, my brand has most certainly evolved over the years! I don’t have any examples of the original artwork, sadly. Below are some photos of the evolution that I do have.
I think it’s important to stay relevant with your branding. Your brand reflects who you are and what you represent. My voice’s perspective has certainly grown over the years, so it needed to be reflected in my presence. For example, when I started out, I mainly focused on voicing commercial work in the toy genre. Now, I not only voice that work, but have also mastered an experienced and knowledgeable voice that can represent a myriad of genres. I’m a Mom, and I can definitely sound like a Mom now. I’m a wife, and I’ve mastered the nagging or loving wife (LOL… ask my husband!). I’ve also had the opportunity to voice quite a bit of eLearning over the years, as well, so I also help to teach listeners and watchers content in regard to their workplace or career.
Yes, you want to be consistent so that people will always remember you, but don’t let your branding become stale.