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Technology

The Impact of AI Voiceover: Why Brands Should Think Twice

May 1, 2025 by Caryn Clark

Today I encountered a lot of talk about AI, from listening to a podcast about commercial creation, to reaching out to a potential client who warned me, their company is using AI voiceover right now. The impact of AI voiceover on a brand could be detrimental.

It’s cheap, right? With budgets being slashed, it seems like a great alternative to hiring a human voice.

 

What is the Real Cost of Using AI Voiceover

Potentially, it’s a very HIGH cost.

Recent data paints a clear picture of why human voices in media matter so much. According to Audacy’s Innovation Tracker (June 2024), people are more likely to trust a human voice. Specifically, more than twice as likely to trust a human voice (55%) over AI-generated content (23%).

Here are some stats from a recent Sprout Social article:

🥰 64% of consumers say their loyalty to a brand increases when they feel connected.

🥰 76% of consumers say they would buy from a brand they feel connected to over a competitor’s brand.

🥰 57% say they are more likely to increase how much they spend with a brand when they feel connected.

🚫 When consumers don’t feel connected to a brand, 70% are less likely to shop there over a competitor’s business, and 61% will spend less with that business.

Voiceover isn’t just a medium for delivering information. It’s part of your brand’s identity – what listeners remember long after the ad is over.

 

AI Voiceover Can Impact Brands Negatively

AI voiceover will impact your brand, and not in the best way.

In the words of Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Let that sink in, and think about the relationships you’re building with humans.

 

Even the Former Starbucks CEO Understands Human Connection

This post by Howard Schultz, founder and Chairman Emeritus of Starbucks, hits the nail on the head. Don’t play chicken with your customer base by thinking you’re going to save a few bucks using AI voiceover or other AI creative features. It’s going to cost you.

Here’s a excerpt from the post:

I remember vividly the advice I got from Jim Sinegal, the legendary founder and ceo of Costco as we were navigating the financial crisis of 2008,

“Howard, the cost of losing your core customers and trying to get them back during a down economy will be much greater than the cost of acquiring new customers.”

Jim’s sage gift became a core principle for us during that time of crisis, helping us emerge stronger as the headwinds died down.

Today, I see Starbucks ceo Brian Niccol’s bet on human connection and “getting back to Starbucks” as a spot on approach.

 

Give Me a Call

Click here to get in touch! I’m happy to help you connect with your customers, in a relatable, confident way that creates brand loyalty and trust.

 

 

Filed Under: Marketing, Technology Tagged With: AI, AI VoiceOver, Voiceover

Why We Should Not Fear AI

April 10, 2025 by Caryn Clark

Do you know why we should not fear AI?Do not fear AI

LinkedIn especially, often feels like doomscrolling. Between layoffs, people spending months and even years looking for a new job, freelancers slogging for connections to create relationships, and the ever present fearful chatter about AI from all points of view, it’s… exhausting. Humans fear of AI is crippling. Keep reading to learn why we should not fear AI.

Today, I came across a post talking about AI, and how, especially in the creative realm, it participates in intellectual theft. “AI isn’t creative, it’s just copying people who are.”

So true.

My friend, Todd Ellis, of Plain Brown Wrapper Media, made this comment, and it resonated with me:

“… the creative process is a PROCESS. If you eliminate a step, say “streamlining” you eliminate part of the PROCESS. Reading, listening, looking at something over & over & over again takes time, but it inspires change, strengthens flow, sparks new ideas (and a lot more I’d probably think of if I re-read this post a few times). If we eliminate that step (or any step) enough, we’ll forget how to do that step and everything suffers.

If we just bake biscuits out of a can, we lose all the skill of biscuit making grandma taught us. And those are some damn good biscuits.”

Look, I grew up in “the South” in rural central Florida. I know a good biscuit when I taste one. The ones made with bacon grease are the best.

Todd is right. We can use AI to help us along. Maybe. But if you’re actually participating in the CREATIVE PROCESS, then you have to go through each and every step of that process, in order to land in the ultimate creative nirvana.

In voiceover, there’s a creative process to understanding a script, and knowing how we can best represent the “voice” of that brand and message. If we skip any of those steps. the process suffers. I guarantee, a voice actor is not going to bring the best performance or perspective to their work.

We humans are unique. There is no machine or AI that is going to be able to replicate us, our minds, our experiences, or our creativity.  There is no other thing in the world like humans.

Do not fear AI. Stop worrying about it taking our jobs. There is nothing… that can human like a human.

If you need a real, relatable voice for your project, hire human. Hire me. Contact me here and we can chat about your needs. 

#hirehuman #AI #voiceover #relatable

Filed Under: Business Planning, Marketing, Technology Tagged With: AI, hire human, relatable, Voiceover

Your Favorite Female Voiceover Actor’s Home Studio

September 26, 2024 by Caryn Clark

As a female voiceover actor, the integrity of sound is everything to me. I take great pride in delivering the highest quality audio to my clients, which means investing in the best equipment, optimizing my recording space, and constantly refining my setup to ensure a clean, professional sound. From microphones to acoustic treatment, every detail matters when it comes to voiceover work.

Recently, I had the exciting opportunity to be a guest on Edge Studio’s Home Studio Show & Tell—a fantastic series that gives insight into the home setups of voice actors across the industry. It was an absolute blast! Not only did I get to showcase my studio and share my workflow, but I also had the pleasure of joining my voiceover colleague, Memo Sauceda, who demonstrated some truly innovative ways to create a travel-friendly recording studio. Whether you’re a seasoned VO artist or just starting out, his tips were incredibly insightful and helpful.

If you’re curious to see a behind-the-scenes look at my personal home studio setup and learn about my recording process, click here to watch our episode of Home Studio Show & Tell! It’s Episode 25 from September 10, 2024, and it’s packed with great takeaways for voice actors at any stage in their careers.

I’d love to hear your thoughts after watching—feel free to reach out and let me know what you think!

Enjoy!

P.S. My acoustic cloud is on the way, and I can’t wait to see how it enhances my sound quality even further! Stay tuned for updates.

Filed Under: Technology

What Does a Recording Studio Look Like?

July 10, 2024 by Caryn Clark

What does a recording studio look like? 🎤🎧

Well, they come in all shapes and sizes, of course! Closets, vocal booths, rooms… you name it. I started in a closet, then moved on to treating a room.

I’ve had MANY a studio, and have built them all myself (with help and advice from friends, of course).  Personally, I’m not a big fan of a vocal booth. I’ve used them, and the sound is not always as perfect as you might think.

Here’s a little tour of my studio. 📹 I prefer the luxury of an entire room with gorgeous natural sunlight ☀️beaming in. (Keep in mind I started this video in the hallway and didn’t close the door behind me so you hear the doggies, garage door, echo, you name it!)

We just had new floors installed this weekend. Along with new flooring, a lot of cleaning and organizing happened, and a little walk down memory lane is included in my tour. 🤗 A nice reminder of just a couple of the cool projects I’ve had the opportunity to help with over the years.

Lol 😂 my husband greeting our dogs at the end.

I am a bit of an “audio purist,” as I like to call it. I only use my mic (Sennheiser 416), a Universal Audio Volt interface, and ProTools. I do have RX tools, and I use Voice De-Noise every so often, but that’s it. No fancy filtering, compression, etc for this gal!

If you need help with building out your recording studio, or just have some questions, I know a few people you can consult with! Schedule an appointment with me here.

#recordingstudio #narrator #videoproduction #audioproduction #voiceover #hannahmontana #hasbro #toycommercial

Filed Under: Business Planning, Technology

Work From Home Strategies – Part 2

April 11, 2022 by Caryn Clark

A couple of weeks ago, I wrote and posted Work From Home Strategies – Part 1. This post is a continuation of tips and tricks I’ve learned over the 23 years I’ve been working from home.

– Take Vacations – When you’re working from home, it’s really easy to just bypass taking a little R&R time for yourself. With the flexibility of working from home, you are able to get things done around the house, or maybe knock off a little early to take a day trip somewhere or go shopping… but that isn’t really allowing you to disconnect entirely to relax. Taking vacations allow you to completely disconnect and re-charge! That is so very important! Matter of fact, we’re headed to the mountains later this week for a breath of fresh air and to visit friends. It’s been wonderful to have a trip to look forward to!!!

– Morning Routine – It’s tempting to sit around and work in your bunny slippers and robe, but it’s not really setting the tone for a productive time while you work. I had a boss that used to say that what you wear to work sets the tone for your professionalism when in the office (he wasn’t big on casual Fridays lol). The same holds true when you work from home. Also, we humans thrive on routine. Try setting a routine for yourself. Get up at a certain time (yep, that means setting an alarm – I get up at 7 each day), take a shower, walk the dogs, eat breakfast, and be in your home office at a set time each day. It really does help to set the tone for productivity.

– Everyone in Your Space Needs to Understand You Have to Work – this one has been a struggle for my household, and I bet the majority of people who work from home can attest to this. Especially if you have kids who are home, or a spouse who works a different schedule and is home while you have to work. It’s so very important that everyone in the house understands you have to work. There needs to be respect for your need to maintain a schedule, and for quiet time to get your tasks accomplished. Have a sit down family meeting to explain this. Talk through what everyone needs to make this work. Your job is just as important as anyone elses in the household. The fact you do it from home shouldn’t change anything.

– Sick? Take a Sick Day – If you work for a company, you get sick days. Take them if you’re not feeling well! As a self-employed person, I do not receive sick days. But hey, I still get sick. Matter of fact, I had a wicked case of food poisoning about three weeks ago, that had me in bed from Sunday night until Wednesday. On Tuesday, I did get out of bed with the intention of working, but it was futile. I managed to answer some emails, and eek out a quick little voiceover job, but that was it. I was definitely not at my best, and had to take some sick days. My clients were very understanding.

Working from home does require a certain amount of discipline. But I think we tend to put more pressure on ourselves than necessary. It doesn’t have to be drudgery. I have found that co-workers and clients are very understanding! They have lives and families, too. Yes, work needs to be completed by certain deadlines, and be done well. It’s a delicate balance of taking care of work and life. You can do it!

Most importantly, remember, work can be FUN. Don’t take yourself too seriously!!

Filed Under: Business Planning, Technology

Work From Home Strategies – Part 1

March 28, 2022 by Caryn Clark

While many people have only just recently started working from home, with the advent of the pandemic, I have been working from home since 1999. You guys. That’s a long time. Almost 23 years!!!

Granted, when I started working from home, I was working a corporate marketing job for a company in NYC. The WFH sitch was supposed to be temporary, but lasted nine years, until I left to become a voice actor.

It’s easy to mismanage working from home, because, as people, we want to be good employees and businesses. We want to please. So, we’ll check and respond to email at all hours, on weekends. Or we’ll get a jump on that client project because, hey, it’s just right here and I can work on it while I’m watching Wheel of Fortune.

Everyone is different, and people thrive in different environments. But for me, I had to implement a few things to make my WFH situation successful, while maintaining a social and family life.

Here are a few tips, as Part 1 of my WFH strategies:

– Create a dedicated workspace.  This was vital for me, both in my corporate WFH job, and well, obviously, in voice acting. I have created very comfortable, happy space in my home by using one of our bedrooms and turning it in to a studio/office. I do not record in a booth, but have utilized the entire room as a recording studio. I have natural light, which I LOVE. I recently re-decorated, too, which has made a huge difference in my happiness. I also like to burn a nice smelling candle – it really adds to my peacefulness.

– Keep scheduled hours. I generally keep 9-5 hours. In voice over, I do stray from that sometimes, because I have a number of clients overseas, and on the west coast of the US. Auditions and work are often needed asap, so, there are times when I’ll hop in to my studio to record during the evening. But in general, I keep office hours.

– Socialize.  It is far too easy to just not leave the house. I’ve been known to not leave to 3-5 days! Crazy, right? Purposefully do things to create opportunities outside of your home office. Schedule lunch with a friend or spouse once or twice a week, volunteer once or twice a month, join a professional organization and get involved… you get the drift. Just make sure you see people and remain a human, and not become a hermit.

– Exercise. This kind of goes along with socialize, but I wanted to give it its own bulletpoint. Make sure you move around!! It’s so easy to just sit at your desk, and keep sitting – between email, social media, work projects – you can get sucked in, and before you know it, hours have passed and your rump has been sitting in that fancy office chair for half the day! I used to take regular walks, and I do have to get up to walk our dogs a couple of times a day, so that’s helpful. I am also addicted to Pure Barre. That barre studio is my Happy Place! I love the people there, and the workout is wonderful. I try to get there at least four times a week. And yes, sometimes that’s during my work day, but that is also the beauty of working from home – flexibility in schedule!

I hope you find these tips helpful. Be sure to come back in the next week or so for Part 2!

Filed Under: Business Planning, Technology

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