My colleague @nethervoice posted this a couple of weeks ago.
“If you’re the BEST, no one expects you the to be the CHEAPEST. If you’re the CHEAPEST, no one will ever believe you’re the BEST.”
It resonated with a lot of people, as he stated later it was one of his most successful social media posts of all time. It most definitely resonated with me. Pretty sure I actually screamed YES when I read it.
I’m a bargain hunter, without a doubt. I love a good sale. However, I’ve also learned about quality and value.
You get what you pay for.
Example, you can join a gym for $30/mo where equipment is supplied, and maybe some basic classes offered, but that’s it. You’re on your own to know what to do with your workout. There’s a lot of sweaty people there, using the same equipment that likely isn’t cleaned, and you might have to wait for machines. You’re “greeted” by a gum chewing teenager who’s busy on her phone. You get the idea.
If you join a boutique fitness studio, sure, it’s $150/mo, but you’re receiving personalized training w smaller class sizes, access to knowledgeable fitness trainers whenever you have a question, custom workouts that change frequently, a clean environment, a variety of class offerings to challenge your body, and friendly and welcoming staff who care about you.
This environment will likely equate to better results for your workout and health. I mean, wasn’t the that the goal – to improve your health?
It’s a big difference.
And yes, it’s a big difference in price, but it’ll pay off.
Dare I say, it’s the same w #voiceover, or really any (insert here) service or product provider. Yes, you can always find someone who will do things cheaper, but you will suffer by way of quality, time spent, happiness, frustration, accuracy, service, and the overall “is it what you really wanted?” or “ehhh it’s good enough, it’ll do.”
To me, none of that equates to good value.
If this is a product or service helping to represent your business, do you want it to look/sound/feel cheap, or to you want to portray something of excellence and quality?