Not all businesses advertise on radio or TV, especially local businesses. They might not create web videos, or need promotional voice over work on podcasts. These types of marketing/advertising can be costly, and it can often take time to see the ROI.
BUT THERE IS ONE THING ALL BUSINESSES HAVE and should use to portray their happy and friendly image to their potential and current customers.
Their phone!! Everyone’s phone has voicemail, and many businesses utilize a phone tree menu, along with marketing messages for when people are on hold.
If someone is calling your business, it’s because they’re interested in doing business with you in some way…. oorrrrrr maaayyyybbbeee they’re a bill collector… sorry, I can’t help with that! LOL. The voice who answers the call is the FIRST THING your potential and current clients hear to get to know you and your business personality and brand. This voice is THE REPRESENTATION of your business’s brand. It sets the tone for the business’s image and the relationship they’ll have with the client going forward. Think Monorail system at Disney Parks – iconic, right? Your business brand should be iconic, too!
The phone message of any business is the most important piece of marketing representation a business has, and it’s probably the least expensive and quickest marketing to implement! So let’s do it!
Smile and welcome your customers and clients through the phone! From assistance with writing, production, and voice over (both male and female voices), my team can produce phone messaging that represents you and your business. Give me a call at 239-634-5039 if you’d like to chat about how I can help you!
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