Voice Actor

Your Corporate Video Needs a Professional Voice

July 4, 2025 by Caryn Clark

Why Your Corporate Video Needs a Professional Voice

Corporate videos get a bad rap. Somewhere between awkward stock footage and monotone delivery, they’ve earned a reputation for being… well, forgettable.

But it doesn’t have to be that way.

In fact, a well-produced corporate video can be one of the most powerful tools your company uses, to educate, persuade, inspire, or just make your audience actually listen for more than six seconds.

And here’s the secret ingredient: a professional voice.

First Impressions Matter (A Lot)

Your corporate video may be someone’s first real introduction to your brand. It might live on your homepage, your sales pitch, your trade show screen, your onboarding portal, or your boss’s favorite LinkedIn post.

So it has to:

Sound professional
Feel trustworthy
Match your brand tone
…and not put anyone to sleep

A pro voice actor can help with all of that, and make the content feel as polished as the visuals.

A Professional Voice = Less Work for You

Here’s what happens when you hire a seasoned voiceover pro:

You send the script.
You describe the tone.
You get clean, broadcast-ready audio—fast.
You look like a hero.

Need timing to match visuals? Want multiple reads? I’ve got you. I work in a professional studio with lightning-fast turnaround and flexible delivery formats. No stress, no mic issues, no “can you hear me now?”

Final Thought: Your Video Has One Job. Make It Count.

A corporate video should reflect your brand’s best self. Professional visuals? Check. Strong message? Check. A voice that holds attention and leaves a lasting impression?

That’s where I come in.

Let’s make your next corporate video sound as strong as it looks. Click here to connect with me, and let’s bring your brand to life.

Advertising Statistics Say Don’t Ignore Women When Advertising

March 12, 2025 by Caryn Clark

Ever since my first job out of college, advertising statistics have resonated with me.

That first job was a customer service representative for a mutual fund company. There I learned about invaluable stats of mutual fund returns (3 mo, 12 mo, YTD, etc), and how statistics, even in hidden ways, are used to market and sell, well… so many things.

So, what are the advertising statistics?

Lately, I’ve been doing quite a bit of marketing to automotive advertising agencies. Did you know that women buy 54% of all cars and influence 85% of all vehicle purchase decisions?

Yet, women HATE buying cars. I know I do. I’d rather poke my eyes out with a fork. We just bought a car for my stepdaughter a couple of weeks ago, and after visiting a few dealerships, we finally found a relatable and nice salesman. Oh, and a decent car.

Ok, so here are a few more ASTOUNDING stats about the general consumer (hint: ummmmm… they’re mostly women):

I don’t know what most men are doing, but the ladies are out there making it happen!

The average person is exposed to between 4,000 and 10,000 ads per day across all media platforms, including television, online, radio, and billboards. (Source: Applied Psychology)

WOAH. That’s a lot of exposure. What sinks in?

Relationships are important in advertising

Ads that create a relationship with the consumer. You have to create a bond… with one pillar of that bond being trust. Another pillar is relatability.

As you can imagine, the imagery, message, and voiceover in advertising play a very important role in all of this. A voice who is relatable to your consumer is VITAL.

Guess what? Over and over, I’m told I’m relatable… well, my voice is. 🙂 I’m just a nice gal from Pennsylvania transplanted to Florida who lives a somewhat normal life, married, one stepchild, with two (adorable rescue) dogs, who loves college football (Go Gators), traveling, collecting vintage PYREX, and shopping!

Chew on the above advertising statistics for a while. Then, give me a call when you need a voiceover. I’d love to help you.

How to Hire Voice Talent: 5 Steps to Hire the Right Voice

February 27, 2025 by Caryn Clark

So, you want to hire voice talent. Hiring voice talent doesn’t have to be difficult. In fact, the process can be simple if you start with a little research, preparation, and keep the right goals in mind.

Voice talent can be hired for many different industries, and there are a variety of voices to choose from. Instead of feeling overwhelmed by the amount of available options, follow these 5 steps to hire the right voiceover talent for your project. You’ll learn the process is actually simpler than you may think, and you’ll be well on your way to hiring the voiceover actor you had hoped for!

1. Define Your Voice Talent Needs

Why do you want to hire voice talent? What need will the voice talent fill? The first step to hiring voice talent is to determine your needs and the project scope.

Evaluate your project scope. What is the purpose of the voice talent? Will the project need to be informational, entertaining, or something else? How long will the script be? How long will the project audio air or be on social media? That could be three months, six months, a year, five years… determine your timeframe.
Consider the industry you are hiring for and the tone and style that fits that industry. Are you looking for a warm voice? What about confident or authoritative? Does the voice need to be energetic?
Decide your demographic needs. Does the voice talent need to fit a certain demographic?

Once the project needs and details are established, you can move on to determining your budget.

2. Set Your Budget

The next step to hire voice talent is to decide on your budget and what requirements you have for the project deliverables.

Your budget should be set based on the length of your script, project type, and usage rights. Decide what your must-have items are for the scope of your project and set a budget around those items. While many talent use the GVAA Rate Guide as a barometer, talent often are willing to negotiate depending upon your budget. I always ask what your budget is, because I know budgets vary so wildly.

3. Search for Voice Talent

This step in the process may seem the most daunting, but it doesn’t have to be! Sure, there are many options for searching for the right voice talent, but that just means the right voice talent is out there that would be perfect for your needs!

So, where should you begin? There are a few avenues you could take to find the right talent for you:

You can use an agency. Agencies often have set processes and a plethora of diverse voices to choose from. You will pay additional fees and higher rates, but they do a lot of the leg work for you.
Freelance platforms can be a great way to discover talent you might not otherwise find.
My personal favorite is direct hire and referrals. If you find great voice talent yourself or know the contacts who can point you in the right direction, working directly with voice talent has many benefits. You can work with the talent directly without the middleman and can receive a personalized experience. Need more convincing? Check out 5 benefits of booking voiceover talent direct.

Once you have voice talent in mind, now it’s time to make the connection!

4. Review Demos

Oftentimes, a big factor in hiring the right voice talent is reviewing demos and the voice talent’s previous work. Take a listen to their portfolio and take note of their delivery and pronunciation, technical sound quality, and more. The voice talent might even be able to record a custom demo for you featuring part of your script! (I am always happy to record an audition for you!)

Once you have pinpointed the voice talent you would like to hire, it’s finally time to seal the deal.

5. Finalize the Deal

Communication is crucial for this stage in the process. You want to ensure that all parties involved are on the same page.

Not only is a contract important for finalizing the deal, but communicating specific details is, too. If you have pronunciation guidelines or pacing and emphasis preferences, now is the time to let your voice talent know. Of course, you’ll also want to agree on deadlines and file requirements as well.

After you go through these 5 steps to hire the right voice talent, now you can watch the magic happen! Once all parties have agreed on the terms and details, your booked voice actor will handle the rest. Voice actors are experienced professionals, and oftentimes, they would be happy to check in with you at every stage of the process so you can focus on what you do best while they do theirs!

Did these 5 steps help you hire the right voice actor? Once you determine your project details, set your budget, search for voice talent across different platforms, review demos, and finalize the deal, you will be well on your way to completing your project with the voice talent that aligns with your project idea.

Are you still on the hunt for the right voice actor for your project? Contact me, and let’s see if my voice fits your project needs! I’m currently booking new clients and would be happy to discuss your ideas.